It was not that long ago that the idea of a direct to consumer mail-order golf ball was not even a thing. Today, companies like Vice, Snell, MG and OnCore are shaking up the industry appealing to the value savvy golfer looking for Tour level performance at a much lower price - or at least that is what these brands are touting. Some of them have made the annual Golf Digest's golf ball Hot List. So clearly they should not be ignored.
Today's Golfer Article demonstrated that the Vice equivalents to Titleist Pro V1 and Pro V1x were virtually indistinguishable in terms of real-world testing by a golf pro. Another test that we found interesting was this one from YouTuber AskGolfNut.
So the evidence does suggest that most mail-order balls offer comparable performance to their big brand opponents. The question remains, how do you go about picking a ball for your game?